About Croploom
We built the tool we couldn't find for the growers who needed it
Croploom started in Des Moines in 2024. The founding problem was simple: satellite imagery existed, machine learning existed, but nothing translated the two into an actionable stress report for an independent row-crop grower who has no ag tech staff.
The Origin
Growers have more data than ever. Most of it still doesn't tell them what to do.
The enterprise precision agriculture platforms are powerful. They were also built for 50,000-acre operations with dedicated agronomy staff and six-figure technology budgets. Independent growers in the Corn Belt manage their fields with Excel, their phone, and gut feel built over decades.
Caleb started Croploom after spending time with farmers in central Iowa who were subscribed to satellite services and never opening them because the maps didn't tell them anything actionable. The data was there. The interpretation wasn't.
Maya joined to build the multi-source fusion engine. Daniel brought the agronomic domain expertise to make the AI outputs agronomically sound, not just statistically interesting. Together they built the thing growers actually needed: a ranked triage list, not another pretty map.
3-5 day
Satellite revisit cadence
48h
Avg. stress lead time in trials
Corn Belt
Current coverage focus
1 acre
Detection resolution
Mission
"Give every independent row-crop grower the same field intelligence that was previously only available to the largest operations."
That means satellite and drone imagery fusion priced for a 2,000-acre corn-soybean operation, not a 50,000-acre corporate entity. It means reports that say "scout zone 4 first, probable nitrogen deficiency" instead of presenting band math and making the grower figure out the rest. And it means shipping a product that runs without any staff. No onboarding specialist, no dedicated implementation, no professional services contract.
The Team
Built by people who have stood in the fields they're analyzing
Caleb Iverson
CEO and Co-Founder
Grew up on a 1,800-acre row-crop operation in central Iowa. Worked in agricultural data platforms before founding Croploom to solve the interpretation gap he watched his father navigate for years.
Maya Thorsen
CTO and Co-Founder
Remote sensing engineer with a background in multi-spectral image processing for agricultural applications. Built the Sentinel-2 and drone thermal fusion engine that powers Croploom's stress detection model.
Daniel Frei
Head of Agronomy
Certified Crop Advisor with 12 years managing corn and soybean programs across central Iowa. Translates spectral anomalies into agronomically sound hypotheses and keeps the AI output grounded in real field science.
Work With Us
Questions or feedback? We actually read the emails.
We're a small team. Write to [email protected] and you'll hear from Caleb or Daniel, not a support queue.