Privacy Policy

Last updated: June 30, 2026

1. Introduction

Croploom, LLC ("the Company," "we," "us," or "our") operates croploom.com (the "Service"), a satellite and drone crop monitoring platform serving row-crop growers and agronomists. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to information we collect through the Service and through direct communications with you.

Croploom's core service involves processing field location data, satellite and drone imagery associated with grower-submitted field boundaries, and agronomic notes that growers and agronomists submit to the platform. This data is processed to generate crop stress assessments, ranked triage reports, and variable-rate prescription outputs. We do not use field imagery or agronomic notes to train machine learning models without explicit written consent from the grower.

The Company is based at 317 Sixth Avenue, Suite 400, Des Moines, Iowa 50309 and can be reached at [email protected].

2. Information We Collect

2.1 Information You Provide

We collect information you submit directly, including:

  • Contact details (name, email address, phone number) when you fill out a form, request a field report, register for the platform, or contact us;
  • Farm and operation information you choose to share (operation name, state, approximate acreage, crop types, agronomist affiliation);
  • Field boundary files (uploaded as GeoJSON, shapefile, or imported from connected precision ag platforms) that define the spatial extent of fields you enroll in the monitoring service;
  • Agronomic notes and scouting records you enter in the platform;
  • The content of any messages or support requests you send us.

2.2 Information Collected Automatically

When you visit croploom.com or use our web application, we automatically collect limited technical information:

  • IP address and approximate location (city and state level);
  • Browser type, operating system, and device class;
  • Pages visited, referring URLs, time on page, and navigation patterns;
  • Cookie and similar identifiers (see Section 5 and our Cookie Policy).

2.3 Field and Imagery Data

To deliver crop monitoring reports, we process satellite and drone imagery associated with your enrolled field boundaries. We also process temporal NDVI and thermal data derived from those images, and historical performance metrics stored in connection with your field records. This field-level data is treated as your proprietary farm information. We do not share it with other growers or third parties except as described in Section 4.

2.4 We Do Not Knowingly Collect Children's Data

croploom.com is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact [email protected] and we will delete it promptly.

3. How We Use Information

We use the information we collect to:

  • Generate crop stress reports, anomaly triage lists, and variable-rate prescription files for your enrolled fields;
  • Respond to inquiries, demo requests, and support tickets;
  • Operate, maintain, and improve the Service, including improving the accuracy of the crop stress detection model;
  • Send service updates, monitoring cycle notifications, and (with your consent where required) product news;
  • Detect, investigate, and prevent fraud or unauthorized access;
  • Comply with legal obligations applicable to our business and to agricultural data processors.

We do not sell personal information for monetary value. We do not use your field imagery or farm-level data for purposes unrelated to delivering the monitoring service without your explicit written consent.

4. Sharing of Information

We share personal information only with:

  • Service providers acting on our behalf (cloud hosting, email delivery, analytics) under contractual confidentiality terms that restrict their use of your data to the service they provide for us;
  • Satellite and aerial imagery data providers (Sentinel-2, Planet Labs) under data use agreements; these providers do not receive your personal contact information as part of imagery processing;
  • Authorities, when required by law or to protect rights, safety, or property;
  • A successor entity in the event of a merger, acquisition, or asset sale, subject to this Policy and with notice to you.

We do not sell personal information to third parties. We do not share your field boundary data or farm location information with input retailers, crop insurance companies, or other agricultural industry participants without your explicit consent.

5. Cookies and Tracking

We use cookies and similar technologies to operate the site, remember preferences, and measure usage. For details and opt-out choices, see our Cookie Policy.

6. Data Retention

We retain personal contact information only as long as needed for the purposes described, to comply with legal obligations, and to resolve disputes. Inactive accounts with no platform activity for 24 months will be contacted before data is purged. Field boundary files and historical monitoring data associated with active accounts are retained for the duration of the subscription plus 12 months to support agronomic analysis. Server access logs are retained 90 days, then aggregated. You may request deletion of your account and associated data at any time by emailing [email protected].

7. Security

We use administrative, technical, and physical safeguards designed to protect personal and farm-level information, including TLS encryption in transit, restricted-access cloud infrastructure, and least-privilege access controls for personnel. Field boundary files and agronomic records are stored in access-controlled storage separate from marketing and analytics data. No system is perfectly secure; we cannot guarantee absolute security.

8. Your General Rights

Depending on your jurisdiction, you may have rights including access, correction, deletion, and the ability to limit certain processing. To make a request, email [email protected]. We will respond within the timeframe required by applicable law.

9. Iowa Residents (ICDPA)

Under the Iowa Consumer Data Protection Act ("ICDPA"), Iowa residents have the rights described below. Because Croploom is headquartered in Des Moines and serves growers across Iowa, the following applies to Iowa residents specifically.

9.1 Your ICDPA Rights

  • Right to Confirm and Access: confirm processing and obtain a copy of personal data we process about you.
  • Right to Delete: request deletion of personal data you provided.
  • Right to Data Portability: obtain a portable copy where technically feasible.
  • Right to Opt Out of Sale: opt out of sale of personal data and targeted advertising. We do not sell or use data for targeted advertising.

The ICDPA does not require a separate right to correct inaccuracies; however, if you find inaccurate data we maintain about you, we will correct it on request to [email protected].

9.2 How to Exercise

Email [email protected]. Response within 90 days, extendable by 45 days with notice.

9.3 Appeal

You may appeal a denial by replying to our response email; unresolved appeals may be reported to the Iowa Attorney General.

9.4 California Visitors

If you are a California resident visiting from another state, you may also exercise the rights granted under the California Consumer Privacy Act ("CCPA") and California Privacy Rights Act ("CPRA"), including the right to know, the right to delete, the right to correct, and the right to opt out of sale or sharing. We do not sell personal information and do not "share" personal information for cross-context behavioral advertising.

To submit a CCPA / CPRA request, email [email protected] with the subject line "California Privacy Request."

10. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by a new "Last updated" date and, where appropriate, a notice on the Service or by email to registered users.

11. Contact

Questions, requests, or complaints can be sent to:

Croploom, LLC
317 Sixth Avenue, Suite 400
Des Moines, Iowa 50309
Email: [email protected]
Phone: +1 (515) 286-0154